Principles for Effective Persuasive Writing

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Date: March 9, 2021

Meaning Of Persuasive Writing

The persuasive writing facilitates the writer to change the viewpoint of the readers regarding the topic/subject. It basically influences readers to accept the author’s stance. The writer must have deep knowledge about Persuasive writing because he has to provide strong facts, figures, and evidence to support the claim just to influence the reader.

Kinds of Persuasive Writing

There are many reasons to influence the reader like maybe the writer wants the reader to perform a certain action, or just to inform about the real fact. Below mentioned some kinds related to persuasive writing to get the readers attention:

• Editorials in newspaper
• Songs and poems
• Letter used to convince the reader
• Speech and literature
• Commercial & print advertisements
• Junk emails
• College magazines etc

Principles to Write Persuasive Style

For making the audience convinced about the topic the author needs to be well-aware because information about the facts and figures can make the claim true. Persuasive writing needs more time on the part of the writers than for descriptive writing. So, a writer must know some basic principles before starting:

Writing Style

The writing method should remain the same for this type of writing but some changes are necessary to influence the readers like the writer needs to write the point which needs to be claimed at the beginning of the paragraph, then should state the arguments in the next paragraphs of the article and at last explain all the arguments supporting the main point. Also, your writing style or word selection is very important because if there are spelling mistakes it drastically affects your audience.

Absolute Research

The researcher/writer should be strong enough about the information related to the claim so to defend it with strong facts. Common grounds are necessary to establish with the audience to persuade them quickly. If you don’t understand this aspect can lead the failure in influencing the audience regarding the acceptance of the argument.

Understandable Language

While persuading the audience the level of respect in terms of language should not be avoided. It is very necessary for the writer to know the audience language for which he/she is writing because it increases awareness. Language is the most important factor which needs to be catered by the writer; the writer should use the language which the readers can understand easily, avoid using technical and slang language.

Analysis Of Audience

The persuasive writing needs the writer to analyze the audience in a very critical way like the writer should know the type of audience, their understandings, their viewpoints regarding the topic, the questions which they can make while reading. The writer should be aware that they are writing for the readers so they must know their requirements as well because if there would be no readers the there would be no writer as well.

Credibility of Author

The most important factor which is very essential is the credibility of the writer, so one should establish the credibility to get the audience in the shoe. There are many real-time examples of persuasive writing to persuade the readers like when the manager recommended carrying out this task, the marketing organizations and others too required the finances to carry out this action of persuading because it involves money.

Use Visuals and Graphics

The graphical presentation of the facts and the evidence are easier to understand by the audience because it takes less time for the audience to read. Money and creative thoughts are the key factors for the marketing companies to persuade the target market so innovations in terms of graphics, charts while writing is more successful than text-only.

In the external environment, competition is existing everywhere and that is why persuasive writing is still very common.