Smart Ways to Increase Social Media Engagement

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Date: June 8, 2019

Smart Ways to Increase Social Media Engagement for Website Traffic

Traffic generation on social media is a quite laborious chore, and everyone wants a buzz around their brand.

In this article, you will learn about how to increase your social media engagement. Over here, bear in mind that content is King of Social Media campaigns. If you are struggling to increase your brand outreach on social media, then you have to produce high-quality content.

According to a survey,

There are 4.39 billion internet users in the world. And the big five social media giants are covering more than half of the internet users.

Whereas Google is still directing traffic to websites. But if you are planning to earn extra traffic from social media, then it is the right decision. Generating traffic from social media is arguably easier than ranking your website on Google.

But it doesn’t mean that it’s a piece of cake, you have to invest time, money, and energy to get considerable traffic from social networking sites. Let’s have a look at Social Media Traffic Generation Campaign:

Create Social Media Pages

It’s obvious to generate traffic from social media, you will have to create social media pages. There are two ways to have interaction with people you can either choose your page to promote your business or your brand’s page.

But most of the people prefer to go for their name, as it is easier to interact with people more comfortably rather than speaking on behalf of a brand or company. But you can also choose to go for business pages as it will build your brand images, and over time people will get comfortable with your brand.

Social Media Platforms & User Engagement

You can choose any social networking site, it can either be Facebook, Twitter, Instagram, Quora, Reddit and many more. But some of these social media sites have limitations. Like in the case of Twitter, there is a character limit, on Reddit, you can’t promote your business, while on Quora, you can only participate in Q&A threads. So, you have to be very careful while choosing the right site according to your brand’s niche.

Direct Traffic from Social Media to Website

If you are already using social media sites, then you must be aware that the users get tons of updates from different sources in their feed. You will need to post quite often to get noticed by the users.

Post videos, infographics, and images to increase user engagement. Along with that also share other people’s content, it will build a relationship of trust, and they will also share your content as well. Reply to the queries quickly to give excellent customer support. Follow your competitors and look in-depth at their strategies to build your stratagem.